lake elsinore diamond--seating bowl improvements
lake elsinore, CALIFORNIA
minor-league ballpark
Built in 1993, the original existing seating bowl consisted of approximately 6,200 of one type of seat, with visually-compromised wheelchair seating along the Main Concourse. Citing a need for a greater variety of seating types, group areas, improved wheelchair viewing angles, casual dining and impromptu gathering, the Lake Elsinore Storm had a vision for creating a series of "neighborhoods" throughout the seating bowl.
The 2017 Seating Bowl Improvements provide:
(380) Premium padded seats behind home plate
(158) High-top seats behind home plate
(28) 4-Top group seats
(6) Flexible group seating boxes
(50)Wheelchair seats, with improved sightlines
Standing room drink rails along the Main Concourse
Improved seating bowl circulation
Total seat replacement within the seating bowl
As proof of the project's success, the Storm saw:
6% year-over-year increase in attendance
12% year-over-year increase in ticket revenue
5% year-over-year increase in sponsorship revenue
10% year-over-year increase in group ticket sales
Greater fan excitement related to seating options
With these improvements, the Lake Elsinore Storm are better poised to meet the demands of their fans by offering a greater variety of seating options and new sponsorship opportunities.
Client: City of Lake Elsinore
Architect of Record: Larimer Design
General Contractor: Maples and Associates
Structural Engineer: KPFF
MEP Engineer: ME Engineers
Branding Consultant: M3 | Messenger Corp
Venue Tenant: Lake Elsinore Storm
League: California League
Classification: Advanced-A
Major-League Affiliate: San Diego Padres
Project Completion: April 2017
Seating Capacity: 6,400
Project Cost: $1.9 million