lake elsinore diamond--seating bowl improvements
lake elsinore, CALIFORNIA
minor-league ballpark
Built in 1993, the original seating bowl at Lake Elsinore Stadium featured approximately 6,200 uniform seats, with wheelchair seating that lacked ideal visibility along the Main Concourse. Recognizing the need for greater variety in seating types, improved group areas, better wheelchair viewing angles, and spaces for casual dining and impromptu gatherings, the Lake Elsinore Storm wanted to redesign the seating bowl to create distinct "neighborhoods" throughout the venue.
The 2017 Seating Bowl Improvements introduced:
380 premium padded seats behind home plate
158 high-top seats behind home plate
28 four-top group seating areas
6 flexible group seating boxes
50 wheelchair-accessible seats with improved sightlines
Standing-room drink rails along the Main Concourse
Enhanced seating bowl circulation
Total seat replacement within the seating bowl
As a result of these upgrades, the Storm saw significant improvements, including:
A 6% year-over-year increase in attendance
A 12% year-over-year increase in ticket revenue
A 5% year-over-year increase in sponsorship revenue
A 10% year-over-year increase in group ticket sales
Greater fan excitement and satisfaction with the variety of seating options
These enhancements have better positioned the Lake Elsinore Storm to meet its fans' evolving demands while unlocking new sponsorship opportunities.
Client: City of Lake Elsinore
Architect of Record: Larimer Design
General Contractor: Maples and Associates
Structural Engineer: KPFF
MEP Engineer: ME Engineers
Branding Consultant: M3 | Messenger Corp
Venue Tenant: Lake Elsinore Storm
League: California League
Classification: Advanced-A
Major-League Affiliate: San Diego Padres
Project Completion: April 2017
Seating Capacity: 6,400
Project Cost: $1.9 million