lake elsinore diamond--seating bowl improvements
lake elsinore, CALIFORNIA
minor-league ballpark
After 18 years of wear and tear, the seats at The Diamond were due for an overhaul and amended ADA Standards called for enhanced sightlines for wheelchair-accessible seating. Recognizing the opportunity for a broader transformation, Larimer Design partnered with the Lake Elsinore Storm to reimagine the ballpark experience. The result was a series of dynamic “ballpark neighborhoods” featuring diverse seating options, flexible group areas, improved wheelchair viewing angles, casual dining spaces, and inviting gathering spots.
The 2017 Seating Bowl Improvements introduced:
380 premium padded seats behind home plate
158 high-top seats behind home plate
28 four-top group seating areas
6 flexible group seating boxes
50 wheelchair-accessible seats with improved sightlines
Standing-room drink rails along the Main Concourse
Enhanced seating bowl circulation
Total seat replacement within the seating bowl
These upgrades revitalized the seating bowl and delivered impressive results for the Storm, including:
A 6% year-over-year increase in attendance
A 12% year-over-year increase in ticket revenue
A 5% year-over-year increase in sponsorship revenue
A 10% year-over-year increase in group ticket sales
Greater fan excitement and satisfaction with the variety of seating options
The project modernized the stadium and elevated the fan experience, solidifying The Diamond as a destination for unforgettable game days.
Client: City of Lake Elsinore
Architect of Record: Larimer Design
General Contractor: Maples and Associates
Structural Engineer: KPFF
MEP Engineer: ME Engineers
Branding Consultant: M3 | Messenger Corp
Venue Tenant: Lake Elsinore Storm
League: California League
Classification: Advanced-A
Major-League Affiliate: San Diego Padres
Project Completion: April 2017
Seating Capacity: 6,400
Project Cost: $1.9 million